juxtaposed

Video stills from 'Juxtaposed'

'Juxtaposed' is a short film, presenting a product, existing in two parallel worlds. On the left hand showcasing the object as non-personal and absurd, a limited edition. Suggesting a cult-object, an avant-garde prop. This opposed to the infomercial, wanting to sell it to the viewer, almost forcibly, making the object available, useful, a bargain.

A clash of low and high culture, being reinforced by each other. The juxtaposition results in a dialogue of the two opposing worlds.

Collaboration with: Hortense Lauras, Stephanie Smith, Ruben Baart