Graphic Design

In the Graphic Design course you will learn how to address and analyse a question or issue and adopt your own stance towards it. Our course teaches you how to take a critical approach to content and to take responsibility for your chosen points of departure, meanwhile teaching you to give form to your ideas. Developing a personal, autonomous and curious approach to design practice is a crucial aspect of our programme. To begin to understand and focus more closely on any personal preferences you might have – by means of critical reflection – you can begin to make conscious and effective use of images and text. In the department you will have extensive opportunities to learn new techniques and have access to a range of relevant and recent media. The department encourages discussion and debate and provides a context for this by teaching relevant theories from the humanities (art, media, philosophy and semiotics, etc.).

Towards graduation, the course aims to educate designers who can contribute to the development of the discipline, are prepared to use their work to engage in debate, adopt an investigative and reflective approach to media, and can express themselves in their own specific design language.

Courses offered

Four courses are offered across all year groups, supplemented by workshops and lessons in technique. The four courses are: Design, Image, Typography and Theory. Teachers devise short or long-term projects within each course and compile study materials based on these projects. The courses are further subdivided as follows: Design – graphic design, editorial design, interactive design. Image – photography, video and film, drawing; Typography – typographical design, letter design; Theory – design history, media theory, writing. Technique is also taught alongside the courses, including digital techniques, offset printing, silkscreen printing, book binding, letterpress, laser cutting, plot printing, etc. The content of the courses will be different in each separate year of your programme. In addition, the detailed course content will depend on the member of academic teaching staff who will apply their own vision, practical experience and interests in their teaching. All teachers in the department are actively practicing designers, artists, curators or theorists.

Study structure

First specialisation year

The first year is primarily an introduction to the subject area and focuses on learning about a range of different media.

Second specialisation year

In the second specialisation year you will investigate the subjects and media more deeply and in more detail.

Third specialisation year

The third specialisation year is dominated by the final examination and applied assignments, beginning with a six week residency outside of Amsterdam. For the final examination, students can decide the direction of their studies for themselves, culminating in a thesis and own projects. Applied assignments are ‘real’ assignments, producing graphic design for both internal and external school projects. The final examination exhibition is held in June of each year and is open to the public.

Applied assignments

The Graphic Design department is actively involved in a number of academy-wide projects, including: Open Day, Rietveld UnCut, Studium Generale, Fashion Show, and the annual exhibition in the old church. These projects require graphic design for communication and are assigned to an individual student or a small group. The student[s] work in close dialogue with the commissioner and under guidance from teachers in the department.

Workshops and guest lectures

Each class will have two one week workshops, from invited guests, per semester. A number of guest lectures, open to all students, also punctuate each semester. The invited guests come (but not exclusively) from both design and art contexts.

See all Graphic Design projects